1. Commodity exchange platform

The commodity exchange platform has inherent advantages in targeting bulk petrochemical raw materials and products, and achieves sales performance improvement through e-commerce services, comprehensive logistics systems, and sound financial systems. However, there are still certain limitations for small batches and multiple varieties of rubber products. The characteristics of non-standard customized products determine the difficulty of online transactions. Even if online publishing and offline transactions can be adopted, the traditional habits of buyers often do not choose such trading platforms.

2. Rubber information platform

For tire and rubber product information platforms, they often integrate various aspects of information such as technical exchanges, news releases, product introductions, and conference preparations. At the same time, the purpose of online marketing can also be achieved through product information releases. Similarly, although rubber products that include technical support, consulting, and design can receive a certain number of orders, their inherent non-standard customization characteristics still limit their development.

3. Alibaba and other business platforms

As a comprehensive business platform, its advantage lies in its vast business community and social influence, as evidenced by a large number of clicks and inquiries. However, at the same time, the actual lower order efficiency is also determined by the characteristics of non-standard customized rubber products, and the prices often vary greatly without replicability.

The main value of a product does not come from raw materials and manufacturing processes, but rather from early design, consulting, and later quality. Technology is the core value embodiment of the product. Therefore, although this type of business platform can help companies achieve certain performance growth, its core feature is "standardization".

4. Search engine and WeChat marketing

Whether it is search engines or WeChat marketing, search engines such as Baidu, 360, Google, etc. involve a wide range of content, and their emergence has even changed the traditional lifestyle of one or several generations. In a sense, they have become synonymous with the internet.

WeChat, as an important component of young people's mobile phones today, has developed into an important platform for communication, entertainment, and knowledge sharing, even going beyond our original understanding of communication methods. When it is developed into an important means and channel of marketing, as a company, it is necessary to accurately understand its applicability, communication methods, and operational models.

Based on the characteristics of rubber products, search engines and WeChat marketing can undoubtedly help companies quickly improve their reputation and enhance their social impact compared to traditional print and media advertising. They can showcase product performance to customers in demand and achieve the goal of product marketing. It is worth noting that the core value of search engine marketing and WeChat marketing lies in the backend, in the operation and maintenance after going online. Therefore, specialized institutions and personnel will make product marketing twice the result with half the effort.

5. Other online platforms

Exploring foreign trade markets and expanding commercial channels through the company's official website, foreign government and enterprise procurement websites, search engines applicable abroad, and overseas business platforms are also marketing methods that companies can adopt.

The internet has almost changed everyone's lifestyle habits and is constantly changing the survival mode of enterprises. However, at the same time, the internet itself is also a product that presents different needs in different environments, fields, and audiences. Its forms of expression are constantly improving and enhancing based on these needs. The application of the Internet in the field of marketing is still far from reaching its level. Enterprises themselves should timely propose changes based on the existing conditions, functions, and forms of expression of the Internet to achieve a greater degree of utilization of the Internet in the process of product sales.

Internet thinking is the method and consciousness of thinking about problems, and market orientation is the basic principle of enterprise operation. In the process of online marketing, Internet thinking and market orientation are integrated. That is to say, the positioning of product marketing breaks through existing fields, channels, regions, and time concepts, because the internet can break down all barriers in fields, channels, regions, and time. The market determines the product, which in turn determines the production, research and development, design, manufacturing, logistics, inventory and other aspects of the enterprise. Now, especially in the future, the market will undoubtedly achieve a new layout on online platforms. That is to say, the original "product adaptation to the market" will gradually evolve into "product adaptation to the market in the network environment".

The existing rubber products are able to obtain profit returns precisely because of their characteristics of multiple varieties, small batches, non-standard, and customized products, which include a large amount of product value-added brought by technology, consulting, service, and design. And this is also in line with the upgrading of the manufacturing industry to the manufacturing service industry.

The existing network marketing and e-commerce still find it difficult to achieve direct sales of soft products such as consulting, technology, design, and research and development. This requires breakthroughs in network technology and changes in procurement habits; On the other hand, a large amount of consulting, technology, design, and research and development will also be carried out through standardized and customized carriers to achieve commercial operations. That is to say, rubber products should shift from the original "non-standard customized products" to "standard customized products", and standardize all service value-added parts through the accumulation and analysis of big data. Under the condition of the Internet, enterprises will realize the growth of quantity through standardization and maintain profits through customization.